Greetings at the End of August!
White Cloud Coffee
Moving into fall – may absolute favorite time here in Boise.
Warm days, cool nights – it is an incredible time of the year.
So, our business is changing. We are focusing more on our
web and drop-in customers. Why? Costs to maintain a
delivery system to grocery accounts keeps getting more
expensive. And with our coffee in conventional bulk displays,
especially in outlying communities, our coffee can be exposed
to air for too long. This does not serve our customers well.
And freight – wow! UPS and FedEx are constantly raising rates.
We have been experimenting with local and regional delivery
carriers. We have found them to be up to 30% less than the
big boys and girls.
One of our customers, Teri, who owns Mixes from the Heartland,
gave me a wonderful idea today. As she has extra products,
she donates them to soldiers overseas. You can ‘adopt’ a US
soldier at www.adoptaussoldier.org and send care packages
to them. We plan to do that with our fresh-roasted coffees.
Also, we both have a nice side business with Melaleuca products,
and we will be adding those products to our care packages
as well. I hope you are inspired to give in your own way.
Let’s plan on an incredible September together!
All the Best, Jerome
Founder and Dir Business Development
“We are made to persist. That’s how we find out who we are.” – Tobias Wolff, Writer
At first dreams seem impossible, then improbable, then inevitable.
Christopher Reeve
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